Logo Design

BTC

Overview

Building Trades Construction reached out to us to help them with a rebrand of their logo and organization. The goal was to create a concept that would help BTC identify more as a management company instead of a construction company. We stripped their previous logo of building and construction imagery in order to create a simple logo that will grow as BTC grows in their industry.

The Challenge

The main challenge here was rebranding BTC as company that specializes in management as much as it does in construction - plus more. We needed to collaborate to find a way to rebrand more towards management without losing current customers and the construction services that most have grown to know from BTC in the past.

The Solution

To create a logo that resonates with the target demographic, our design team referenced the excavation and contracting industry while incorporating new design trends. Some of the design trends that were incorporated into the logo design include:

  1. Bold and Simple Typography: Using a bold and simple typography we created the title text of the logo.
  2. Minimalistic Design: Minimalism is a design trend that is gaining popularity. By using simple shapes and lines, the design team created a minimalist logo that appeals to the target demographic.
  3. Geometric Shapes: Incorporating the logomark as a hexagon brings symmetry and "building and construction" imagery.
  4. Trusting Palette: Using an navy blue in this palette provides the sense of trust and dependability you can expect from BTC and their services.

2022
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BTC
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Logo Design
Thank you!
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Christian Richardson

Olathe, Kansas
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SYKE-E

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