To create a logo that resonates with the target demographic, our design team referenced the excavation and contracting industry while incorporating new design trends. Some of the design trends that were incorporated into the logo design include:
- Bold and Simple Typography: Using a bold and simple typography we created the title text of the logo.
- Minimalistic Design: Minimalism is a design trend that is gaining popularity. By using simple shapes and lines, the design team created a minimalist logo that appeals to the target demographic.
- Geometric Shapes: Incorporating the logomark as a hexagon brings symmetry and "building and construction" imagery.
- Trusting Palette: Using an navy blue in this palette provides the sense of trust and dependability you can expect from BTC and their services.