Key-Sprung | Projects - Washburn SBDC

Web Design

Washburn SBDC

Overview

MetroKC Fitness reached out to us for a flyer back in 2020. Since then, we have partnered up to help provide them with their branding graphics, announcement flyers, and everything in-between. The main focus was to create assets that current members identify with and remain loyal to, as well as attract younger potential customers, while doubling down on being a local, loving, and community driven business.

The Challenge

One of the biggest challenges for Metro KC Fitness was a lack of visibility in a crowded market. Partnering up with our creative agency allowed us to help create a strong brand identity and establish a distinctive presence in the market. With so many gyms competing for customers, it can be challenging to attract new members. The fitness industry is constantly evolving, and gyms need to stay on top of the latest trends to remain relevant. So, how do we help distinguish Metro KC Fitness from other young gyms looking to solidify themselves in the fitness industry?

The Solution

Minimalism: Clean lines and simple designs are in demand in the sports industry. Minimalistic design and a sleek and modern look was used to attract young people looking for something different.

Bright Colors: Bold and bright colors are popular in the sports industry. Metro KC had a great color palette for us to utilize into great contrasting flyers - the yellow and blue create an energetic and vibrant atmosphere that will inspire members to work out.

Community Events: Interactive spaces are becoming more common in the fitness industry. We worked with Metro KC Fitness to create awareness and excitement for their community events where members can interact with each other, such as group fitness classes or social gatherings.